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Media & Entertainment


Playboy videos compressed 50% more than Arnold Schwarznegger action clips. It's the difference between smooth curves and subtle gradations of color on the one hand, and sharp edges and jump cuts on the other.


General comments

Multimedia approaches can offer another avenue to improving organizational effectiveness, particularly when integrated with web-based development.

However, there are a fair number of "gotchas", including

  • the large size of the files can strain storage systems
  • and expose novel failure modes in hitherto reliable operating systems
  • the process of translation from analog to digital formats is not completely transparent
  • playback of digital video is occasionally subject to anomalies

Management of video

ASC has maintained & enhanced a large Informix 4GL database used to manage multimedia advertising applications & satellite transmissions for a cable TV advertising firm.

ASC has built and enhanced several Intranet reporting systems to track the delivery and playback of the video used by this system.

Construction of TV channel

ASC has developed an all-advertising-all-the-time cable channel using Scala software on NT boxes. The channel presented complex combinations of text, graphics, audio, and full-motion video in automated streams, returning log files used to verify correctness.

Satellite transmission of digital video

ASC has developed a distributed client/server application for transporting digital video by satellite.

Custom video

ASC has written a multi-media application for a PC character-generator board in C++. This customized video for a direct marketing effort, using a PC character generator and video control hardware to inscribe each customer's name and individualized data at selected spots in the video.

Realtime control of cable channels

ASC rewrote an application used to control overlay of commercials on various cable channels. ASC took the application down from 40,000 lines of C code to 12,000, while improving reliablity at the same time (to begin with, there were now 28,000 lines of code that couldn't break). ASC wrote several tools to automate testing thereof.


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Ashmead Software & Consulting, Inc. specializes in the design, enhancement, and administration of relational  databases with particular emphasis on reliability, performance, and ease-of-maintenance.